Thank you for helping us in our research for the Yahoo! project!
CLEARLY INDICATE THE MOST APPROPRIATE RESPONSE
Are you at least 13, but no older than 17?
(Please continue only if the answer is Yes.)
Yes
No
Gender
Male
Female
What is your current level of education?
Elementary
Middle School
High School
Other
What state do you live in?
What is your race?
Caucasian
Hispanic
Asian
American Indian or Alaska native
Other
On average how many hours do you use the Internet per day?
Less than 1 hour
1-2 hours
2-3 hours
3-4 hours
More than four hours per day
I never use the Internet
How often do you use the following?
Television
Very frequent
Frequent
Occasionally
Rarely if ever
Radio
Very frequent
Frequent
Occasionally
Rarely if ever
Internet
Very frequent
Frequent
Occasionally
Rarely if ever
Magazine
Very frequent
Frequent
Occasionally
Rarely if ever
Newspaper
Very frequent
Frequent
Occasionally
Rarely if ever
Answer the following questions on the pull-down menus below
How Do You Use the Internet?
Put a 1 by your primary use of the Internet, a 2 by your secondary use of the Internet, and so on. Continue until you have ranked all the services you use.
[Primary Use (1) – Minor Used (8)]
Email
(web-based accounts)
1
2
3
4
5
6
7
8
Instant Messenger
1
2
3
4
5
6
7
8
Chat Rooms/Message Boards/Blogs
(Includes online communities)
1
2
3
4
5
6
7
8
Shopping
(Company sites, eBay, Amazon, etc.)
1
2
3
4
5
6
7
8
Research - School or work
(Databases, educational sites, etc.)
1
2
3
4
5
6
7
8
Research - Personal Interests
(Sports, subcultures, celebrites, etc.)
1
2
3
4
5
6
7
8
Web-based entertainment
(Movies, music, animations, etc.)
1
2
3
4
5
6
7
8
News & Information
(Weather, show times, tour dates, etc.)
1
2
3
4
5
6
7
8
Order of Importance
Put a 1 by the service you think is most important, a 2 by the service you think is second most important. Continue until you have ranked all the services you use.
[Most Important (1) – Not Important (8)]
Email
(web-based accounts)
1
2
3
4
5
6
7
8
Instant Messenger
1
2
3
4
5
6
7
8
Chat Rooms/Message Boards/Blogs
(Includes online communities)
1
2
3
4
5
6
7
8
Shopping
(Company sites, eBay, Amazon, etc.)
1
2
3
4
5
6
7
8
Research - School or work
(Databases, educational sites, etc.)
1
2
3
4
5
6
7
8
Research - Personal Interests
(Sports, subcultures, celebrites, etc.)
1
2
3
4
5
6
7
8
Web-based entertainment
(Movies, music, animations, etc.)
1
2
3
4
5
6
7
8
News & Information
(Weather, show times, tour dates, etc.)
1
2
3
4
5
6
7
8
Level of Satisfaction
Indicate your current level of satisfaction with the following services. Rank only those you actually use. (Your answers may repeat)
[Most Satisfied (1) – Least Satisfied (8)]
Email
(web-based accounts)
1
2
3
4
5
6
7
8
Instant Messenger
1
2
3
4
5
6
7
8
Chat Rooms/Message Boards/Blogs
(Includes online communities)
1
2
3
4
5
6
7
8
Shopping
(Company sites, eBay, Amazon, etc.)
1
2
3
4
5
6
7
8
Research - School or work
(Databases, educational sites, etc.)
1
2
3
4
5
6
7
8
Research - Personal Interests
(Sports, subcultures, celebrites, etc.)
1
2
3
4
5
6
7
8
Web-based entertainment
(Movies, music, animations, etc.)
1
2
3
4
5
6
7
8
News & Information
(Weather, show times, tour dates, etc.)
1
2
3
4
5
6
7
8
Indicate how strongly you agree or disagree about the following statements:
It is important to me be a part of a community.
Strongly Agree
Agree
Disagree
Strongly Disagree
My individuality is very important to me.
Strongly Agree
Agree
Disagree
Strongly Disagree
I am like the people with whom I spend time.
Strongly Agree
Agree
Disagree
Strongly Disagree
Individual characteristics are important.
Strongly Agree
Agree
Disagree
Strongly Disagree
Please indicate whether you strongly agree, agree, disagree, or strongly disagree with the following statements:
1) The legal driving age should be raised to 18.
Strongly Agree
Agree
Disagree
Strongly Disagree
2) Underage drinking is not a big deal.
Strongly Agree
Agree
Disagree
Strongly Disagree
3) The drinking age should be lowered to 18.
Strongly Agree
Agree
Disagree
Strongly Disagree
4) My parents don’t respect my privacy.
Strongly Agree
Agree
Disagree
Strongly Disagree
5) I would describe myself an independent person.
Strongly Agree
Agree
Disagree
Strongly Disagree
6) My friends know me better than my parents.
Strongly Agree
Agree
Disagree
Strongly Disagree
7) I plan to wait to have sex until after I’m married.
Strongly Agree
Agree
Disagree
Strongly Disagree
8) Television has too much sexual content.
Strongly Agree
Agree
Disagree
Strongly Disagree
9) I know what channel I am going to watch before I turn on the television.
Strongly Agree
Agree
Disagree
Strongly Disagree
10) Reality programs are entertaining.
Strongly Agree
Agree
Disagree
Strongly Disagree
11) I think most commercials are entertaining.
Strongly Agree
Agree
Disagree
Strongly Disagree
12) There is too much advertising content on TV.
Strongly Agree
Agree
Disagree
Strongly Disagree
We thank you for your time and effort in completing this survey.
