Market Manager Resource Center
Disclaimer: West Virginia Cooperative Extension does not specifically endorse any companies listed on this website,
but provides them as a resource to those searching for product information or general pricing of certain items.
Click on the photos to find out more about the markets at which they were taken!
A clickable map leads you to farmers’ markets by state. Also has links to
farmers’ markets websites. Farmers’ markets listed at this site often are
willing to share information on their by-laws, guidelines or mission statements.
From ATTRA, this Guide covers everything from Pricing to Publicity
(from the University of Kentucky)
From USDA Rural Development, these Technotes provide practical advice on Leadership development, organizing, how to write grant proposals, and applying for 501(c)(3) status.
(from the University of Arizona)
(from Iowa State University)
(from USDA's Small Farm Digest, Spring/Summer 2003)
Extensive list of Extension publications on farmers’ markets including:
*Food Safety for Farmers’ Markets
*A Guide to Starting, Operating, and Selling in Farmers’ Markets
*Weights and Measures Guidelines for Sales at Farmers’ Markets,
Roadside Stands and Other Commercial Outlets
(Click on 'F' for Farmers' Market)
This booklet acts as a guide to starting a business in West Virginia, complete
with forms necessary to register with the Tax Department and receive your business registration certificate.
Forms for registering as an LLC or Non-profit with the WV Secretary of State
Templates for creating :
Bylaws (Word doc.)
Vendor Applications (Word doc.)
"Analyze the habits and needs of your potential customers"
A comprehensive list of potential funding sources for
developing and improving a farmers’ market
Food and Society As an initiative of the W.K. Kellogg Foundation,
Food & Society offers grants for programs
dealing with food systems and rural development.
From the USDA's Rural Development Agency
From the Ford Foundation, this site includes potential
funding sources for markets, with a guidebook covering all
aspects of the market development process. Includes sample
budgets, staffing requirements, tenant mix plans, marketing strategies,
cash flow analysis and cost projections.
"With sales figures a manager can analyze whether a marketing campaign is effective. Trying advertising or promotional ideas with a cost is necessary, but if you can only rely on farmers' anecdotal responses about sales going up, it is difficult to determine whether your expenditure paid off..."
Grassroots Pricing Index
farmers' markets throughout the United States. Become a reporter
and list the prices charged for products at your market for the
benefit of other farmers in West Virginia and beyond!
Published by the Rodale Institute
Up-to-date price listings for wholesale Herbs, Fruit,
and Vegetables. Requires subscription.
Courtesy of USDA
from the WV Department of Health & Human Resources
(From Kansas State University)
(From Kansas State University)
To find regulations specific to your county
"The challenge is to be sensitive to both groups, farmers and consumers, without letting either side demand too much. Some farmers want monopolies but customer numbers will suffer generally if you listen. At least two vendors selling the same item in numerous categories is a good idea to start. You need to distinguish your farmers' market from local supermarket competition"
(From USDA Rural Development)
Great reminders on the importance of supporting local farmers
A free database on which to list your farmers’ market.
Individual farms can also add themselves to the online
database, frequently searched by the public.
From the WVDA, these printed booklets on preparing vegetables,
meats, honey and more can be ordered free of charge
for handing out at your market.
Brochures, posters, educational programs,
and many resources for promoting fruits and vegetables.
From USDA, in Word or PDF format
Detailed nutritional information and recipes for fresh produce,
published by the Produce Marketing Association and Produce
for Better Health Foundation.
Consists of a full-color regional food pyramid, a seasonal produce guide,
and a set of eight fact sheets providing additional nutrition information and
tips on using seasonal produce.
"A Press release is one of our most useful and powerful marketing tools. The press release serves two purposes. First, it gets the information of our market before the public. Secondly, because a press release is a news story and not an advertisement, it gives the story, and therefore your market, credibility."
Market Effects on Neighboring Businesses (PDF)
From Oregon State University
Surveying Your Customers (PDF)
From Oregon State University, the Rapid Market Assessment Survey method offers a fun way to survey your customers and strengthen the market.
Details about this federal program for low-income women and
their children, with information on how to accept the vouchers
and contacts for application in West Virginia.
Details about this federal voucher program and how
to apply to accept SFMNP vouchers.
Non-profit association dedicated to the needs of the farm direct
marketing industry. Projects and benefits are targeted for
farmers, market managers, Extension and other government agencies.
Value-added agriculture resources
Provides free downloads of:
*Promotional Ideas for Farmers’ Markets
*Setting Up at Farmers’ Market
*Starting a Farmers’ Market
A guide to Farmers’ Markets, Street Vendors, Flea Markets and Street Markets
Informs about production and certification
requirements to sell organic products.
News from the West Virginia Department of Agriculture
"Look at the organizations and activities in your area. Those organizations with successful fundraisers may want to use the market as a new location for their event. Let the library or the high school orchestra know that your farmers' market is available as a fundraising site. This builds community support and also brings in publicity."
Sponsored by West Virginia Cooperative Extension, Center for Agriculture & Natural Resources Development.
Website and photographs by Stacy Miller, 2004. Quotes from The New Farmers' Market (2001)
by Vance Corum, Marcie Rosenzweig, and Eric Gibson. Auburn, California: New World Publishing.