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FARMERS' MARKET VENDOR RESOURCE CENTER |
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New crops, growing tips, & seeds
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Forms, applications, and liability |
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What you need to make the transition |
Tables, scales, shade coverings, etc.
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High tunnels, greenhouses, & plastics
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Resources for attractive displays |
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Post-Harvest, Storage & Safety Maintaining freshness & safety |
Methods for determining value |
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Processing resources & resources |
Nutritional Info., recipes
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| News & Publications | ||
Are you curious about where these photographs were taken? Click on any one to find out more!
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"Bring at least one unusual item. People will stop and ask: 'What is it? How do you cook it?'"
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WVU Horticultural fact sheets and resources for commercial vegetable growers
WVU fact sheet for culinary & medicinal herb production
WVU Horticultural fact sheets and resources for small fruit and tree fruit production
Growing & Marketing Ethnic & Old-Fashioned Varieties Steve Salt, a vegetable grower in Missouri, examines the many types of produce desired by specific ethnic groups.
Vegetable Growing Fact Sheets (Ohio State) Production tips on a wide variety of vegetables and herbs.
An independent seed company since 1973, Johnny’s offers a wide variety of vegetable, fruit, and flower seeds, including heirloom and certified organic seed, ideal for direct-marketing commercial growers.
Healthy Farmers, Healthy Profits Efficiency tipsheets from the University of Wisconsin on mesh bags, standard containers, narrow pallets system, packing shed layout, post harvest handling, and specialized harvest carts.
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Ohio Ecological Food & Farm Association Offers certification services and resources for transitioning organic growers
Organic Certification Cost Share Program Application The funds for this program will be used to reimburse organic growers for 75% of their certification costs, not to exceed $500
Recent Growth Patterns in Organic Foods (From the USDA Economic Research Service) |
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| "Look for early varieties, or get plants to come on early by using floating mulches, row covers, or transplants to capture the early markets. People are hungry for fresh produce when they come to the market in June, and early season customers often keep coming back throughout the season" |
Penn State High Tunnel Research & Education Facility The Center for Plasticulture is actively engaged in cutting-edge research on vegetable and flower production and season extension using high tunnels. Grower Resources from Rutgers University Haygrove Multibay Tunnel Systems Manufacturer of plastics for greenhouses and high tunnels
Source of agricultural supplies, greenhouse materials, plastic, fencing, and much more
Greenhouse & Nursery Resources
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From the University of California
Food Safety at Farmers' Markets From the University of Nebraska
blueprints courtesy of USDA |
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| Adding Value to Your Products | |
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"Of all the valuable things farmers' markets provide to the agricultural entrepreneur, one of the best may be the ability to try out adjunct businesses, such as developing value-added products, building a customer mailing list and pursuing agritourism ventures" |
Keys to Success in Value-Added Agriculture Published by ATTRA, this 20-page document covers everything one needs to get started in creating a value-added product, including condiments, baked goods, crafts, and much more. Fact sheets on canning, freezing and drying specific fruits and vegetables
Food Specialty Business: Getting Started (from the University of Georgia)
Rules & Regulations for Selling Food Products Regulations, forms and information from the WV Department of Agriculture
West Virginia Small Business Development Center Provides sample business plans, consulting resources, and training, as well as offering grants
Natural Capital Investment Fund, Inc. A source of potential funding for natural-resource based small businesses in any stage of development
Information, Supplies and Recipes
Grants, through the Rural Development of USDA, which can be used for planning activities and marketing capital for value-added agricultural products.
Used Food Processing Equipment
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| Permits & Regulations | |
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Starting a Business in West Virginia (PDF) This booklet acts as a guide to starting a business in West Virginia, complete with forms necessary to register with the Tax Department and receive your business registration certificate.
Local Health Department Contacts To find regulations specific to your county
Application for Egg Distributor Permit (PDF) Become licensed with the West Virginia Department of Agriculture to sell eggs
Application for Dairy Distributor Permit (PDF) Become licensed with the West Virginia Department of Agriculture to sell dairy
More Regulatory Forms from the WV Department of Agriculture Other forms, information, and resources for seeking to become licensed distributors of various food and agricultural products.
WIC Farmers' Market Nutrition Program Information about the program as well as how to become certified to accept WIC vouchers.
How Growers Can Reduce Liability Risks (PDF) From the Direct Farm Marketing and Tourism Handbook.
Business Insurance Considerations (PDF) From the University of Tennessee, this document gives an overview of various types of insurance. |
| Storefront Logistics | |
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"In a farmers' market stall, ... you have about three seconds to grab the attention of a potential customer and hold it long enough for them to get interested in buying something." |
Farmers' Market Checklist (PDF) This checklist, developed by Michigan Food & Farming System, should keep you from forgetting something important on market day.
Canopies, tarps and pop-up tents, which provide shade and preserve the integrity of fresh produce.
Provides shelter systems for market use.
Based in Wisconsin, a source of portable scales, E-Z Up tents, and portable cash registers.
Manufactures both electronic and mechanical scales. Also carries a full line of spare or replacement parts.
Has a vast inventory of new precision weighing scales and balances for a wide variety of needs.
Supplier of new and used hanging, price-computing, and other types of scales.
Southeastern Fixtures & Liquidators An affordable source of used legal for trade scales for use at Farmers’ Markets, both digital and battery-powered. Phone: 334-741-0550 |
| Displaying Your Products | |
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Manufactures rugged, collapsible sawhorses that are made in the U.S.A. and, in concert with an old door or wide plank and a table cloth, would make a great display table. This catalog of templates is for those with a skill saw and some time in the off season. Barn & garage plans that can work as packing sheds and roadside stands, picnic tables for a convertible bench/table, and the shop tools for folding work tables.
This Pennsylvania company has been operating since 1933, and offers wood veneer baskets for displays, gift baskets, floral, craft and farm use. |
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| Pricing Your Products | |
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"Do not undercharge... be proud of your livelihood and charge what you need to make your livelihood. Don't try to compete with supermarkets" -Chris Burke, Boulder CO
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Grassroots Pricing Index Published by the Rodale Institute
Use this form, developed by the Michigan Food & Farms System to keep track of beginning and ending inventory, as well as your profits on each item.
(From the University of Maryland)
Up-to-date price listings for wholesale Herbs, Fruit, and Vegetables. Requires subscription.
Vegetable, Fruit & Flower Wholesale Prices Courtesy of USDA |
| Promoting Your Products | |
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"People come to farmers' markets seeking a more personal shopping experience than grocery stores offer, part of which is getting to know the farmer who grows the food. That relationship is what will bring them back again and again...the most popular growers are those who provide entertaining conversation, a bit of education about their produce and some indication of interest in their customers" |
Develop an internet presence for your products for free by listing your farm on this National database.
Great reminders on the importance of supporting local farmers
Detailed nutritional information on just about every fruits and vegetables under the sun, with scores of great recipes for fresh produce. An excellent way to promote healthful eating habits (and your products!).
Brochures, posters, educational programs, lots of resources for promoting 5-A-Day eating of fruits and vegetables
from seasonalchef.com
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Published by the Rodale Institute, this large site has great articles, news, research, an Organic Price Index, and topic-by-topic email forums on everything from Beginning Farmers to Biodiesel
This monthly print publication is considered by many a must have for successful direct-marketing of vegetables and cut flowers, particularly at farmers’ markets. The articles, contributed by farmers, cover production, promotion, and much more, including a classified section, an ideal place to advertise for labor.
Since 1984, this magazine has served as a how-to manual for growers of alternative and traditional crops and livestock, with articles on production and direct marketing. |
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Quotes gleaned from:
The New Farmers' Market by Vance Corum, Marcie
Rosenzweig, and Eric Gibson (2001).
Auburn, California: New World Publishing.
Website and photographs by Stacy Miller, 2004. Updated June 2005.
Photographs taken from West Virginia Farmers' Markets throughout Summer 2004.