ADVERTISING AND GRAPHIC DESIGN
Effective advertising is vital to the growth of a new business. The WVU Business Incubator has an expert staff available to assist tenants in creating strategically based solutions for their advertising needs. This may include print advertising, web sites and banners, collateral material, promotional merchandise, logo design, corporate imaging, and the creation of a tailored advertising plan.
INFORMATION TECHNOLOGY
With the fast-paced landscape of today's business world, it is essential for new businesses to fully understand and utilize the latest technology. The WVU Business Incubator provides its tenants with access to the latest technology available, high-speed internet, wireless telephones, hardware and software training.
MARKETING
Solid marketing practices must be utilized for any business to succeed. The WVU Business Incubator staff can provide assistance on a variety of necessary marketing fundamentals. This may include establishing target market, accurate positioning, in-depth S.W.O.T. analysis, forecasting corporate growth and trends, business development and coordination of both internal and external marketing strategies.
FINANCE AND ACCOUNTING
Finance management is a key component to the success of any company, especially during the early stages of growth. The WVU Business Incubator staff can assist tenants with management of their financial matters. This may include support of basic bookkeeping, invoicing, job orders, payroll, and preparation of taxes.
CORPORATE SERVICES
In order to succeed, it is crucial that new businesses have a good understanding of the corporate environment in which they operate. Through the WVU Office of Technology Transfer, Incubator tenants have access to standard start-up corporate services, including assistance in filing required state and federal forms. Tenants will also have the benefit of guidance to ensure protection of their intellectual property, including patents, trademarks, trade secrets and copyrights.
