SPORT MARKETING
SS186
Spring 2000

Instructor: Dennis Floyd Jones Home #: 412-921-1810
Office: 269 Coliseum Work #: 239-3295 ext. 243
Hours: Mon. - 2:00-3:00
Wed.-11:00-12:00
Thur. - 2:00-3:00

Texts: Statlar, K. Daniel, Pitts, G. Brenda, Fundamental of Sport Marketing.
Pitts, G. Brenda, Case Study in Sport Marketing.

Course Objectives:

The goals of this class are to introduce the student to basic marketing principles and concepts. Students will be taken beneath the glitter and spectacle into the broader world of sport. The purpose is to provide a practical application of marketing science to all realms of the sport industry.

Students will be active participants in the learning process. Students will learn through a variety of methods including onsite visits to Corporate Sport Venues such as Pittsburgh Steelers, Pittsburgh Penguins and Pittsburgh Pirates. Students will have the opportunity to meet professional Sport Marketerss to learn what they do and how they do it in the real world. Students will participate in an overnight trip to an area Ski Resort, again to see first hand how seasonal Sport and Tourism industries market to specific segments of society.

Students will work individually on class projects as well as work with groups of their peers on out of class assignments. A portion of the course will include research and presentation of case studies.

We will address the following segments of the sport industry:

*Professional
Interscholastic
Intramural
*Intercollegiate
Amateur
Resort & Tourism
Recreation Management
All elements of commercial and public sport and recreational facilities, clubs, resorts, camps and service organizations.

This class will further investigate the numerous commonalities in marketing sport which warrant a common management science and marketing science approach. After taking this class the students will have some knowledge of how to fill stadium, fill court time in a racquet sport club, sell athletic socks, and attract people to participate in sport activities in a resort.

This class will attempt to be as relevant for students in sports management/administration programs as it is for sport marketing practioners.

Grading: 

1 Final Exam @ 100 points 100 points
5 Quizzes @ 10 points each 50 points
Individual Project 75 points
Sales Presentation 75 points
Class Participation 25 points
Class Attendance 25 points
Class Trip Pgh.Sports Venues or Canaan Valley Overnight Trip 50 points
2 Case Studies 50 points
Total Possible Points 450 points

A 408 - 450 points
B 360 - 407 points
C 314 - 359 points
D 231 - 313 points
F 0 - 230 points

C Attendance is required.

C Individual Projects will be given to you during the second week of classes. They are to be completed individually and are due on April 17-27.

C Sales Presentations will take place March 13, 15, 20, 22. You will be required to make a sales presentation to the class. The class will have the opportunity to ask you questions regarding your sales proposal. Topics for the Sales Presentations will stem from your Individual Projects.

C Students can earn class participation points by being involved in class discussions.

C Students are expected to follow the registration/withdrawal procedures that are outlined in the catalog and handbooks.

Course Outline

Jan 9 - Introduction

Jan 11 - Chapter 1

Jan 16 - Chapter 1 Review Questions at End of Chapter

Jan 18 - Chapter 2. Select Individual Projects. Quiz

Jan 23 - Chapter 3. Guest Speaker

Jan 25 - Chapter 3 Questions. (Work on Sales Presentation) Quiz

Jan 30 - Chapter 4. Questions at End of Chapter.

Feb 1 - Chapter 4. Quiz

Feb 6 - Chapter 5

Feb 8 - Chapter 5 Questions at End of Chapter. Quiz

Feb 13 - Chapter 6

Feb 15 - Chapter 6. Questions at End of Chapter.

Feb 20 - Chapter 7

Feb 22 - Chapter 7. Questions at End of Chapter.

Feb 27 - Mid-term Quiz. Case Studies.

Mar 1 - Case Studies.

Mar 6 - Case Studies.

Mar 8 - Chapter 8

Mar 11 (Sunday) - Canaan Valley Trip

Mar 13 - Chapter 8. Sales Presentations.

Mar 15 - Chapter 8 Questions. Sales Presentations

Mar 20 - Chapter 9. Sales Presentations. Questions.

Mar 22 - Sales Presentations

Apr 5 - Chapter 10

Apr 5 - Chapters 11-12

Apr 10 - Pittsburgh Trip

Apr 12 - Individual Projects.

Apr 17 - I.p. Presentations

Apr 19 - Presentations. Chapters 13-14

Apr 24 - Individual Projects

Apr 26 - Individual Projects

Social Justice Policy: West Virginia University is committed to social justice. I concur with that commitment and expect to foster a nurturing environment based upon open communication, mutual respect, and non-discrimination. Our university does not discriminate on the basis of race, sex, age, disability, veteran status, religion, sexual orientation, color or national origin.

Persons with Disabilities:  If you are a person with a disability and anticipate needing any type of accommodation in order to participate in this class, please advise me and make appropriate arrangements with Disability Services at 293-6700. 

Academic Honesty:  University policies on academic dishonesty will be enforced. Policies and procedures for cheating, plagiarism, and forgery, misrepresentation, or fraud are described in the WVU catalogs and the WVU student handbook. 

Any suggestions as to how to further such a positive and open environment in this class will be appreciated and given serious consideration.

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