Find Your Voice in the Media CollegeIn the Reed College of Media, you’ll learn how to turn your passion for storytelling into news, information, entertainment and promotion.
New Student Orientation
Welcome to our Media and Mountaineer family! Here’s what you need to know for your first year.
Watch a welcome message from Diana Knott Martinelli, dean of the Reed College of Media.
Assistant Dean for Student and Enrollment Services Tricia Petty gives a brief overview of academic advising in the Reed College of Media.
New Student Webinars
Attend our Zoom meetings to explore opportunities at WVU.
Student Panel: The College of Media Student Experience
A webinar featuring our current students will be held June 17 at 2 p.m.Join June 17 Student Panel
If you have questions about the College of Media, please email us at MediaCollegeAdvising@mail.wvu.edu.
Advertising and Public Relations
Interactive Design for Media
Sports and Adventure Media
Our Faculty, In Their Own Words
I continually work to provide students with unique learning opportunities that prepare them for the “real world” after graduation.
In the College's Advertising and Public Relations program, students plan and produce promotional and educational campaigns and materials for actual clients, which include for- and non-profit organizations. All coursework is done in the College's modern facilities, giving students access to the latest digital technology and hands-on tools.
My favorite part of teaching is helping students find their passions by applying skills learned in the classroom to client-based work in local and regional communities. As a professor, I have the opportunity to shape and change lives. I try my best to not only help my students to become better professionals but also to become better people.
I help my students apply their classroom skills through a program called BrandJRNY, a community branding initiative where we work with West Virginia communities to create customized branding plans to tell each town's unique story. It's a beautiful moment when I see my students cross over from just looking at their projects as schoolwork to actually caring about the people and communities with whom they are working.More About Professor Colistra
One of the best things about the WVU Reed College of Media is the emphasis on experimentation, adventure and real-world opportunities. This often comes in the form of travel during spring break.
Students in one of my Sports and Adventure Media classes were hard at work over the break last year. We traveled to the New River Gorge in West Virginia where we met four adventure athletes. My students followed these athletes, collecting interviews, video, audio and photographs of them mountain biking, trail running and whitewater stand-up paddle boarding in an outdoor recreation hub of West Virginia.
Of course, after all of that hard work, students had a chance to play, too. They had their own adventure whitewater rafting the New River. The experience left students with big smiles and great memories.
Opportunities like this trip are commonplace at the Reed College of Media. The Sports and Adventure Media major is an innovative program that values experiential learning. Our classes are small and hands-on, and students leave these classes with real-world skills and experience.
Once the students and I returned from our trip, they got to work writing and producing, preparing their final stories for journalism and outdoor brand publications.More About Professor Corio
In the College's journalism program, students learn how to write, report and produce content across media platforms and how to engage with modern audiences using the latest digital applications and tools.
Students gain valuable real-world experience by engaging in hands-on projects, such as “WVU News,” a nationally award-winning TV newscast that airs on statewide public television. The curriculum is current and highly relevant, preparing students for a variety of careers within today's dynamic media environment.
My favorite part of working with students at WVU is following them in their career. My students work in television stations all across the country and on a regular basis they still reach out for my advice or guidance. When I get that email or text saying, “Professor Dahlia I just wanted you to know I wouldn't be where I am at today without your input,” that's affirmation that I am exactly where I should be — teaching at West Virginia University.More About Professor Dahlia
The Student Experience
You’ll get hands-on experience both inside and outside of the classroom.
ESPNU Campus Connection
100 Days in Appalachia
Media Innovation Center
Take a 3D Tour
Media Innovation Center
Our Media Innovation Center provides space, technology, curriculum and culture for building a highly collaborative community of entrepreneurs and problem solvers. It builds on the existing spirit of invention, risk-taking and resourcefulness embedded in the culture of our College and celebrates our rural landscape as a metaphor for agile invention and resiliency.3D Tour of Media Innovation Center
Our Grads are Going Places
Isaac Ferebee is a 2018 broadcast journalism graduate from Prince George’s County, Maryland. He is the digital content associate for ESPN’s Fantasy Focus Live and The College Football Show in Bristol, Connecticut.
“On my team at ESPN we produce live streams on Twitter, Facebook, YouTube and the ESPN App. I help produce segments for shows like Fantasy Focus Live, The College Football Show, Hoop Streams, and MLS Countdown. I also edit video and produce clips for YouTube and the ESPN App. Working on a small team at the worldwide leader in sports gives me the freedom to be creative and deliver content that millions get to enjoy. The WVU Reed College of Media prepared me for the world of sports broadcasting and gave me every opportunity to pursue my dream.”More About Journalism
Elaine McMillion Sheldon
Elaine McMillion Sheldon is a 2009 journalism graduate. She is an Academy Award-nominated and Emmy and Peabody Award-winning documentary filmmaker and non-fiction storyteller based in Appalachia. She is the director of two Netflix Original Documentaries - "Heroin(e)" and "Recovery Boys" - that explore America's opioid crisis.
“The College of Media gave me the foundations of being a great producer. I think knowing how to produce really elevated my ability to survive as a filmmaker. I start every film project the same way I would a writing project that I learned in J-School, which is making spreadsheets of all the people I need to call, having links to other articles that have been written and doing a good amount of research. Doing the research and going in informed is something the J-School taught me that I use today.”More About Elaine
James Kelleher is a 2017 advertising graduate from Mahopac, New York. He is a senior associate for planning and strategy at Mindshare in Chicago, Illinois.
“The thing I admire most about the College of Media is that they keep up with the changes in the industry. The Media Innovation Center is amazing and the things I learned at the College have 100 percent applied to the field.”More About Advertising
Greg Olenik is a 2013 journalism graduate from Dover, Delaware. He is the director for WCNC-TV in Charlotte, North Carolina.
“The WVU Reed College of Media played a crucial part in helping me reach my goals. The resources offered by the College give students the experience they need before heading out into the professional world. Small classes, award-winning professors and top-of-the-line equipment put me in a position to succeed in my career and bring forth new ideas to the profession. Looking back, the memories made throughout my time at the Reed College of Media are among some of the most cherished.”More About Journalism
Eleina Elachkar is a 2014 public relations graduate. She is a publicist for Amazon Studios in New York City.
“My public relations classes gave me a really comprehensive knowledge of the field and introduced lingo that comes up every day in my job. Learning how to write press releases and how to identify and understand different audiences are skills I use all the time. And, my capstone class tied everything together. Dr. Rita Colistra brought a real-life agency feel to the classroom and taught us how to form a campaign and put our skills to use. That experience was very rewarding.”More About Eleina
Brittany Cavanaugh is a 2014 journalism graduate from Plains, Pennsylvania. She is a content associate producer at ESPN in Bristol, Connecticut, and won an Emmy award for “Outstanding Studio Show –Weekly” for her work with "College GameDay."
“The WVU Reed College of Media will forever be known as the beginning of my story. From the graduate assistants who spend countless late-night hours mentoring me to the professors who guided me in my everyday challenges, I’m eternally grateful for the people at the College of Media. They’ve shaped me into the person I am today. Being a Mountaineer is unlike anything else; it’s a forever family that will always be in your corner, no matter how far you go. The College of Media has given me the tools to take my career as far as I can dream of taking it.”More About Brittany
Paige Lavender is a 2011 news-editorial journalism graduate from Chesapeake, West Virginia. She is the managing editor of breaking news at HuffPost in Washington, D.C.
“I got to do so many things at WVU that have benefited me, not just in my professional life, but in my life generally. I got involved in anything the College offered and secured an internship at the Charleston Daily Mail, which is now the Charleston Gazette Mail. I had a lot of opportunities to work and get work experience, thanks to WVU. I look back on my experience really fondly.”Listen to a Podcast with Paige
Mackenzie Mays is a 2012 journalism graduate. She is a reporter at POLITICO in Sacramento, California. Mackenzie’s watchdog reporting for the Fresno Bee garnered fierce push back from politicians and made national headlines, throwing her into the spotlight. Despite the backlash, Mackenzie kept doing her job and holding authorities accountable. She has been recognized for her reporting with a National Press Club John Aubuchon Press Freedom Award and a McClatchy President's Award.
“I had to remind myself that I am a non-combatant,” she said. “I’m just here to get as much truth as possible. It’s a noble thing to want to be a journalist, to speak truth to power.”More About Mackenzie