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ADV 315: Advertising Copywriting

Course Description

Writing advertising copy and designing effective layouts. Elements of effective advertising: creating strategies, building campaigns, writing and rewriting, and preparing roughs and comps. Developing a portfolio. Emphasis on print advertising. (Should be taken in combination with ADV 403.)

Pre-requisite Courses

These courses must be taken before taking ADV 315:

  • Course subject: ADV
  • Course number: 315
  • Credit hours: 3
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