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HTOR 473: Hospitality Social Customer Relationship Management

Course Description

This course focuses on identifying hospitality industry best practices in building and managing a customer base through social media channels. Students will develop innovative engagement strategies to achieve the goals of social customer relationship management.

Pre-requisite Courses

These courses must be taken before taking HTOR 473:

  • Course subject: HTOR
  • Course number: 473
  • Credit hours: 3
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