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MKTG 350: Product and Price Policies

Course Description

Deals with the company's product offering as economic and marketing variables influencing product's price; stress on determination of product and price objectives, planning, implementation, and evaluation of results.

Pre-requisite Courses

These courses must be taken before taking MKTG 350:

  • Course subject: MKTG
  • Course number: 350
  • Credit hours: 3
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