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PR 455: Strategic Event Planning and Promotion

Course Description

editing skills. PR: STCM 315 with a minimum grade of C-. This course provides a hands-on introduction to special event and festival management. Students will learn how to plan, implement and evaluate special events. Students will learn foundational concepts and professional skills of event planning, coordination, sponsorship, programming, vendor management, volunteer management and risk management and will creatively apply research techniques, writing and

  • Course subject: PR
  • Course number: 455
  • Credit hours: 3
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