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STCM 421: Advertising and Public Relations Audience Insight and Analysis

Course Description

This course focuses on in-depth examination of the multi-faceted world of advertising and public relations research, and the array of complex tools used to produce meaningful results. (Also listed as ADV 421, PR 422, & STCM 521).

Pre-requisite Courses

These courses must be taken before taking STCM 421:

  • Course subject: STCM
  • Course number: 421
  • Credit hours: 3
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