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STCM 438: Branded Content and Narrative

Course Description

An introduction to how the role of content is evolving in the modern marketing landscape and how to apply different types of content generation to new and traditional marketing channels. Additional topics cover the pros and cons of content marketing vs. traditional marketing as well as an introduction to the processes and tactics to create and implement content marketing strategies.

Pre-requisite Courses

These courses must be taken before taking STCM 438:

  • Course subject: STCM
  • Course number: 438
  • Credit hours: 3
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