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STCM 459: Strategic Communication Campaigns for Public Relations and Advertising

Course Description

This capstone course synthesizes knowledge from all prior major courses and applies it to the development of a Strategic Communications (Advertising and Public Relations) campaign in a real world environment. (Also listed as ADV 459, PR 459 and STCM 559).

Pre-requisite Courses

These courses must be taken before taking STCM 459:

  • Course subject: STCM
  • Course number: 459
  • Credit hours: 3
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