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Advertising and Public Relations Major Map

Campus: West Virginia University / Morgantown
College/School: Reed College of Media
Areas of Emphasis: Advertising, Public Relations
Pathways: Business and Communications, Behavioral and Social Sciences

We place a heavy focus on media innovation as well as traditional communication foundations to prepare you for the ever-changing media landscape. Many of our graduates work in traditional agencies, but many go beyond the media industry to work in such places as NASA, Interscope Records and Audi.

Academics

Fall
  • ENGL 101 Introduction to Composition and Rhetoric Exclamation Point A B in this course suggests you'll successfully complete this major.
    3
  • JRL 101 Media and Society Exclamation Point
    3
  • STCM 215 Introduction to Strategic Communications Exclamation Point
    3
  • Language Course
    3
  • JRL 191 College of Media Orientation
    3
15
Spring
  • ENGL Literature or Creative Writing Course
    3
  • JRL 215 Media Writing Exclamation Point A B in this course suggests you'll successfully complete this major.
    3
  • General Education Foundations Course
    3
  • Language Course
    3
  • Select one of the following courses:
    3
    PSYC 101 Introduction to Psychology or
    SOCA 101 Introduction to Sociology or
    SOCA 105 Introduction to Anthropology
15
Fall
  • ENGL 101 Introduction to Composition and Rhetoric Exclamation Point A B in this course suggests you'll successfully complete this major.
    3
  • JRL 101 Media and Society Exclamation Point
    3
  • STCM 215 Introduction to Strategic Communications Exclamation Point
    3
  • Language Course
    3
  • JRL 191 College of Media Orientation
    3
15
Spring
  • ENGL Literature or Creative Writing Course
    3
  • JRL 215 Media Writing Exclamation Point A B in this course suggests you'll successfully complete this major.
    3
  • General Education Foundations Course
    3
  • Language Course
    3
  • Select one of the following courses:
    3
    PSYC 101 Introduction to Psychology or
    SOCA 101 Introduction to Sociology or
    SOCA 105 Introduction to Anthropology
15
Exclamation Point Critical Course A Icon B Icon C Icon Success marker (try to get the grade indicated)

This plan of study is for the 2017-18 academic year. Official plans of study are in the undergraduate course catalog (see archived catalogs for previous years).
  • Sit in the front row of your class at least 5 times
  • Join The Daily Athenaeum or WWVU-FM staff to learn how to publish a newspaper, write articles, create radio shows, and report news and sports
  • Be the last person to leave the library from studying
  • International students: Meet one-on-one with an immigration adviser
  • Attend a SORTS (Students On the Road To Success) seminar

The Mountaineer Experience

Clubs, sports and leadership roles will make your résumé standout. We'll help you find the right ones for your goals. During your first year you should:

  • Attend a sporting event that you have never seen before
  • Attend Monday Night Lights
  • Attend Adventure WV
  • Consult Student Legal Services for advice on what to look for in an off-campus housing contract
  • Attend the Sophomore Celebration to celebrate your successful freshman year and becoming a sophomore

You're a citizen of the world, and your potential is endless with study abroad, volunteering and other experiences to add to your résumé. During your first year you should:

  • Complete a financial management skill development opportunity in student organizations
  • Get involved in the Student Government Association
  • Donate surplus items from your room before leaving for home
  • Participate in leadership development opportunities in student organizations
  • Ask your RA questions about succeeding at the University

Health and Wellness

Eating right, staying well and working toward your fitness goals will keep you on track. During your first year you should:

  • Visit campus farmers market
  • Visit the Student Rec Center
  • Attend WELLWVU Bystander Intervention Training
  • Complete AlcoholEdu Part 1
  • Climb at the SRC climbing wall

Career and Professional Development

You'll be prepared for internships, competitions and conferences — where you’ll make connections and gain vital experience to land the big offer. During your first year you should:

  • Submit your resume to Career Services
  • Get a job on campus at the residence hall desk or a dining hall
  • Attend a resume writing class
  • Take a writing or communications class
  • Complete the financial literacy course

Academics

Fall
  • General Education Foundations Course
    4
  • General Education Foundations Course
    3
  • ENGL 102 Composition, Rhetoric, and Research Exclamation Point
    3
  • JRL 225 Media Tools & Applications Exclamation Point A C in this course suggests you'll successfully complete this major.
    3
  • BUSA 201 Survey of Economics
    3
16
Spring
  • General Education Foundations Course
    3
  • HIST 153 Making of Modern America: 1865 to the Present Exclamation Point
    3
  • STCM 315 Strategic Advertising and Public Relations Writing Exclamation Point A B in this course suggests you'll successfully complete this major.
    3
  • BUSA 330 Survey of Marketing
    3
  • Elective
    2
14
Fall
  • General Education Foundations Course
    4
  • General Education Foundations Course
    3
  • ENGL 102 Composition, Rhetoric, and Research Exclamation Point
    3
  • BUSA 201 Survey of Economics
    3
  • JRL 225 Media Tools & Applications Exclamation Point A C in this course suggests you'll successfully complete this major.
    3
16
Spring
  • General Education Foundations Course
    3
  • HIST 153 Making of Modern America: 1865 to the Present Exclamation Point
    3
  • BUSA 330 Survey of Marketing
    3
  • Select one of the following courses:
    3
    JRL 319 Editing and Curation or
    PR 319 Creative Design and Strategy or
    PR 333 Web Development
  • Elective
    2
14
Exclamation Point Critical Course A Icon B Icon C Icon Success marker (try to get the grade indicated)

This plan of study is for the 2017-18 academic year. Official plans of study are in the undergraduate course catalog (see archived catalogs for previous years).
  • Attend a SORTS (Students On the Road To Success) seminar
  • International students: Meet one-on-one with an immigration adviser
  • Attend dinner presentations at the Faculty Dinner Series
  • Be the last person to leave the library from studying
  • Earn at least 15 credits per semester

The Mountaineer Experience

Clubs, sports and leadership roles will make your résumé standout. We'll help you find the right ones for your goals. During your second year you should:

  • Attend a football game
  • International students: Participate in international social events
  • Take a hike, bike or go rock climbing at Coopers Rock State Forest
  • Attend Fall Family Weekend with your family
  • Attend a professional performance at the CAC

You're a citizen of the world, and your potential is endless with study abroad, volunteering and other experiences to add to your résumé. During your second year you should:

  • Participate in a fraternity and sorority accreditation program
  • Participate in leadership development opportunities in student organizations
  • Complete a financial management skill development opportunity in student organizations
  • Be a reporter for The Daily Athenaeum or WWVU-FM
  • Develop fundraising skills in a student organization

Health and Wellness

Eating right, staying well and working toward your fitness goals will keep you on track. During your second year you should:

  • Attend a WELLWVU Try It event
  • Visit the Student Rec Center
  • Take Student Wellness Ambassador peer certification
  • Become a leadWELL Mentor
  • Use your resources: learn about all your health-related needs at well.wvu.edu

Career and Professional Development

You'll be prepared for internships, competitions and conferences — where you’ll make connections and gain vital experience to land the big offer. During your second year you should:

  • International students: Explore optional practical training (12 to 29 months work experience in the U.S.)
  • Internship (complete one major experience outside the classroom)
  • Service learning (complete 30 hours per semester and one major experience outside the classroom)
  • Study Abroad (complete one major experience outside the classroom)
  • Sign up for an internship interview

Academics

Fall
  • STAT 111 Understanding Statistics Exclamation Point
    3
  • General Education Foundations Course
    3
  • 400-level Area of Emphasis Course
    3
  • Minor Course
    3
  • Elective
    3
15
Spring
  • STCM 421 Advertising and Public Relations Audience Insight and Analysis Exclamation Point
    3
  • 400-level Area of Emphasis Course
    3
  • Minor Course
    3
  • Electives
    6
15
Fall
  • General Education Foundations Course
    3
  • POLS 102 Introduction to American Government
    3
  • STCM 315 Strategic Advertising and Public Relations Writing Exclamation Point A B in this course suggests you'll successfully complete this major.
    3
  • Minor Course
    3
  • Elective
    3
15
Spring
  • STAT 111 Understanding Statistics Exclamation Point
    3
  • 400-level Area of Emphasis Course
    3
  • Minor Course
    3
  • Electives
    6
15
Exclamation Point Critical Course A Icon B Icon C Icon Success marker (try to get the grade indicated)

This plan of study is for the 2017-18 academic year. Official plans of study are in the undergraduate course catalog (see archived catalogs for previous years).
  • International students: Meet one-on-one with an immigration adviser
  • Learn how sleep impacts academic success
  • Go talk to a faculty member in your department about graduate school or career options
  • Complete the Campus Read
  • Get a Success Coach from Student Life Office of Student Success or in your college

The Mountaineer Experience

Clubs, sports and leadership roles will make your résumé standout. We'll help you find the right ones for your goals. During your third year you should:

  • Attend a student or faculty performance at the Creative Arts Center
  • Attend a Ring Day ceremony (where you will receive your WVU class ring)
  • Visit the Core Arboretum
  • Attend an Outdoor Rec Center weekend trip
  • Visit the WVU Farm

You're a citizen of the world, and your potential is endless with study abroad, volunteering and other experiences to add to your résumé. During your third year you should:

  • Participate in leadership development opportunities in Greek Life
  • Get involved in the Student Government Association
  • Be a reporter for The Daily Athenaeum or WWVU-FM
  • Participate in an alternative spring break
  • Participate in a fraternity and sorority accreditation program

Health and Wellness

Eating right, staying well and working toward your fitness goals will keep you on track. During your third year you should:

  • Use exercise for mental well-being in Movement for Mental Health
  • Make a healthy smoothie with the Student Wellness Ambassador Team
  • Stay healthy: Ask an Expert via well.wvu.edu
  • Take a class on healthy cooking
  • Stay active with moveWELL, the Student Rec Center and Outdoor Rec Center

Career and Professional Development

You'll be prepared for internships, competitions and conferences — where you’ll make connections and gain vital experience to land the big offer. During your third year you should:

  • Sign up for an internship interview
  • Submit your resume to Career Services
  • Study Abroad (complete one major experience outside the classroom)
  • International students: Explore optional practical training (12 to 29 months work experience in the U.S.)
  • Join a club sport team

Academics

Fall
  • STCM 459 Strategic Communication Campaigns for Public Relations and Advertising
    3
  • POLS 102 Introduction to American Government
    3
  • 400-level Area of Emphasis Course
    3
  • Minor Courses
    6
15
Spring
  • JRL 428 Media Ethics and Law
    3
  • Minor Course
    3
  • Electives
    9
15
Fall
  • STCM 421 Advertising and Public Relations Audience Insight and Analysis Exclamation Point
    3
  • 400-level Area of Emphasis Course
    3
  • Minor Courses
    6
  • Elective
    3
15
Spring
  • STCM 459 Strategic Communication Campaigns for Public Relations and Advertising
    3
  • JRL 428 Media Ethics and Law
    3
  • Minor Course
    3
  • Electives
    6
15
Exclamation Point Critical Course A Icon B Icon C Icon Success marker (try to get the grade indicated)

This plan of study is for the 2017-18 academic year. Official plans of study are in the undergraduate course catalog (see archived catalogs for previous years).
  • Attend the Graduation One-Stop Shop
  • Complete the Campus Read
  • Earn at least 15 credits per semester
  • Check all of your degree requirements
  • International students: Meet one-on-one with an immigration adviser

The Mountaineer Experience

Clubs, sports and leadership roles will make your résumé standout. We'll help you find the right ones for your goals. During your fourth year you should:

  • Attend Spring Family Weekend with your family
  • Attend a professional performance at the CAC
  • Sit in the Senior Spirit Section (Section 121) at the home football games
  • Attend Fall Family Weekend with your family
  • Attend a football game

You're a citizen of the world, and your potential is endless with study abroad, volunteering and other experiences to add to your résumé. During your fourth year you should:

  • Participate in the Friends of International Students Program
  • Explore community service opportunities in Greek Life
  • Develop fundraising skills in a student organization
  • Explore community service opportunities in student organizations
  • Participate in an alternative spring break

Health and Wellness

Eating right, staying well and working toward your fitness goals will keep you on track. During your fourth year you should:

  • Become a Student Wellness Ambassador Leader
  • Use exercise for mental well-being in Movement for Mental Health
  • Continue involvement with your club sport or intramural team or try a new one
  • Become a leadWELL Trainer
  • Stay active with moveWELL, the Student Rec Center and Outdoor Rec Center

Career and Professional Development

You'll be prepared for internships, competitions and conferences — where you’ll make connections and gain vital experience to land the big offer. During your fourth year you should:

  • Become a student-leader in at least one organization
  • Sign up for an interview
  • Participate in a practice job interview session
  • International students: Explore optional practical training (12 to 29 months work experience in the U.S.)
  • Attend a career fair

This page includes information from O*NET OnLine by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license.