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Marketing Major Map

Campus: West Virginia University / Morgantown
College/School: John Chambers College of Business and Economics
Areas of Emphasis: Digital Marketing Promotions, Professional Sales, Sustainable Pathways to Markets
Pathway: Business and Communications

If you’re interested in business, psychology or social studies, you may be well-suited for Marketing. This major covers everything from advertising to market research, and you can choose from three areas of emphasis to personalize your plan of study.

Academics

Fall
  • BCOR 199 Introduction to Business
    3
  • CS 101 Intro to Computer Applications Exclamation Point A B in this course suggests you'll successfully complete this major.
    4
  • Select one of the following courses:
    3
    MATH 126A College Algebra 5-Day or
    MATH 126B College Algebra 4-Day or
    MATH 129 Pre-Calculus Mathematics or
    MATH 153 Calculus 1a with Precalculus
  • SOCA 101 Introduction to Sociology Exclamation Point A B in this course suggests you'll successfully complete this major.
    3
  • General Education Foundations Course
    3
16
Spring
  • ACCT 201 Principles of Accounting Exclamation Point A C in this course suggests you'll successfully complete this major.
    3
  • ECON 201 Principles of Microeconomics Exclamation Point A C in this course suggests you'll successfully complete this major.
    3
  • ENGL 101 Introduction to Composition and Rhetoric Exclamation Point
    3
  • Select one of the following courses:
    3
    MATH 150 Applied Calculus or
    MATH 154 Calculus 1b with Precalculus or
    MATH 155 Calculus 1 or
    MATH 156 Calculus 2
  • General Education Foundations Course
    3
15
Exclamation Point Critical Course A Icon B Icon C Icon Success marker (try to get the grade indicated)

This plan of study is for the 2017-18 academic year. Official plans of study are in the undergraduate course catalog (see archived catalogs for previous years).
  • Get a Success Coach from Student Life Office of Student Success or in your college
  • Participate in Adventure WV's Sophomore Outdoor Adventure Re-orientation (SOAR) program
  • Learn how sleep impacts academic success
  • Visit each of your instructors during office hours
  • Complete the Campus Read

The Mountaineer Experience

Clubs, sports and leadership roles will make your résumé standout. We'll help you find the right ones for your goals. During your first year you should:

  • Attend Spring Family Weekend with your family
  • Attend an alcohol-free event
  • Sign up for a Living-Learning Community
  • Attend Adventure WV
  • Challenge yourself to meet members of your residence hall community

You're a citizen of the world, and your potential is endless with study abroad, volunteering and other experiences to add to your résumé. During your first year you should:

  • Explore community service opportunities in student organizations
  • Get involved in the Student Government Association
  • Apply to be a Resident Assistant
  • Ask your RA questions about succeeding at the University
  • Take a language course

Health and Wellness

Eating right, staying well and working toward your fitness goals will keep you on track. During your first year you should:

  • Determine your top five values at a Value Sort Workshop
  • Complete a WELLGO calendar (wellgo.wvu.edu)
  • Complete AlcoholEdu Part 2
  • Join the Student Wellness Ambassador Team (SWAT)
  • Visit the Student Rec Center

Career and Professional Development

You'll be prepared for internships, competitions and conferences — where you’ll make connections and gain vital experience to land the big offer. During your first year you should:

  • Take a writing or communications class
  • Complete the financial literacy course
  • Submit your resume to Career Services
  • Attend a resume writing class
  • Attend a career fair

Academics

Fall
  • ACCT 202 Principles of Accounting Exclamation Point A C in this course suggests you'll successfully complete this major.
    3
  • ECON 202 Principles of Macroeconomics Exclamation Point A C in this course suggests you'll successfully complete this major.
    3
  • ECON 225 Elementary Business and Economics Statistics Exclamation Point
    3
  • ENGL 102 Composition, Rhetoric, and Research Exclamation Point A B in this course suggests you'll successfully complete this major.
    3
  • PSYC 101 Introduction to Psychology Exclamation Point A C in this course suggests you'll successfully complete this major.
    3
15
Spring
  • BCOR 299 Business Communication
    3
  • BCOR 320 Legal Environment of Business Exclamation Point
    3
  • BCOR 330 Information Systems and Technology Exclamation Point
    3
  • BCOR 350 Principles of Marketing Exclamation Point A B in this course suggests you'll successfully complete this major.
    3
  • BCOR 370 Managing Individuals and Teams Exclamation Point
    3
15
Exclamation Point Critical Course A Icon B Icon C Icon Success marker (try to get the grade indicated)

This plan of study is for the 2017-18 academic year. Official plans of study are in the undergraduate course catalog (see archived catalogs for previous years).
  • Spend 100 hours at student success centers
  • Find a faculty mentor
  • Earn a 4.0 in at least one semester
  • International upperclassmen: Mentor new international students
  • Attend a SORTS (Students On the Road To Success) seminar

The Mountaineer Experience

Clubs, sports and leadership roles will make your résumé standout. We'll help you find the right ones for your goals. During your second year you should:

  • Attend Fall Family Weekend with your family
  • Attend Spring Family Weekend with your family
  • Attend a sporting event that you have never seen before
  • Attend a professional performance at the CAC
  • International students: Participate in international social events

You're a citizen of the world, and your potential is endless with study abroad, volunteering and other experiences to add to your résumé. During your second year you should:

  • Explore mentorship opportunities in Greek Life
  • Participate in an Adventure WV international adventure
  • Explore community service opportunities in student organizations
  • Get involved in the Student Government Association
  • Attend a Dr. Martin Luther King, Jr. Day diversity program

Health and Wellness

Eating right, staying well and working toward your fitness goals will keep you on track. During your second year you should:

  • Participate in liveWELL programs
  • Become a leadWELL Mentor
  • Complete a WELLGO calendar (wellgo.wvu.edu)
  • Exercise daily
  • Visit campus farmers market

Career and Professional Development

You'll be prepared for internships, competitions and conferences — where you’ll make connections and gain vital experience to land the big offer. During your second year you should:

  • Service learning (complete 30 hours per semester and one major experience outside the classroom)
  • Become a student-leader in at least one organization
  • Meet with a career professional to make sure you are on track professionally
  • Submit your resume to Career Services
  • Study Abroad (complete one major experience outside the classroom)

Academics

Fall
  • BCOR 340 Business Finance Exclamation Point An A in this course suggests you'll successfully complete this major.
    3
  • BCOR 360 Supply Chain Management Exclamation Point A B in this course suggests you'll successfully complete this major.
    3
  • MKTG 315 Buyer Behavior Exclamation Point A C in this course suggests you'll successfully complete this major.
    3
  • MKTG 330 Distribution Channels Exclamation Point
    3
  • General Education Foundations Course
    3
15
Spring
  • BCOR 380 Business Ethics An A in this course suggests you'll successfully complete this major.
    3
  • MKTG 325 Marketing Research Exclamation Point
    3
  • MKTG 350 Product and Price Policies Exclamation Point
    3
  • Area of Emphasis Course
    3
  • Unrestricted Elective
    3
15
Exclamation Point Critical Course A Icon B Icon C Icon Success marker (try to get the grade indicated)

This plan of study is for the 2017-18 academic year. Official plans of study are in the undergraduate course catalog (see archived catalogs for previous years).
  • Check all of your degree requirements
  • Be the last person to leave the library from studying
  • Attend dinner presentations at the Faculty Dinner Series
  • Complete the Campus Read
  • Get a Success Coach from Student Life Office of Student Success or in your college

The Mountaineer Experience

Clubs, sports and leadership roles will make your résumé standout. We'll help you find the right ones for your goals. During your third year you should:

  • Attend Spring Family Weekend with your family
  • International students: Participate in international social events
  • Attend a student or faculty performance at the Creative Arts Center
  • Attend a sporting event that you have never seen before
  • Attend a Sophomore/Junior Year Experience trip or event

You're a citizen of the world, and your potential is endless with study abroad, volunteering and other experiences to add to your résumé. During your third year you should:

  • Participate in leadership development opportunities in Greek Life
  • Participate in a fraternity and sorority accreditation program
  • Create a culture of well-being with a WELLWVU academic internship
  • Attend a multicultural, international or diversity program
  • Explore community service opportunities in Greek Life

Health and Wellness

Eating right, staying well and working toward your fitness goals will keep you on track. During your third year you should:

  • Participate in liveWELL programs
  • Complete a WELLGO calendar (wellgo.wvu.edu)
  • Become a Student Wellness Ambassador Leader
  • Make a healthy smoothie with the Student Wellness Ambassador Team
  • Use the WELLWVU HeartMath Lab

Career and Professional Development

You'll be prepared for internships, competitions and conferences — where you’ll make connections and gain vital experience to land the big offer. During your third year you should:

  • Service learning (complete 30 hours per semester and one major experience outside the classroom)
  • Submit your resume to Career Services
  • Attend a career fair
  • Undergraduate research (complete one major experience outside the classroom)
  • Internship (complete one major experience outside the classroom)

Academics

Fall
  • Area of Emphasis Courses
    6
  • General Education Foundations Course
    3
  • Unrestricted Electives
    6
15
Spring
  • BCOR 460 Contemporary Business Strategy
    3
  • MKTG 485 Global Marketing
    3
  • Area of Emphasis Course
    3
  • Business and Economics Elective
    3
  • Unrestricted Electives
    2
14
Exclamation Point Critical Course A Icon B Icon C Icon Success marker (try to get the grade indicated)

This plan of study is for the 2017-18 academic year. Official plans of study are in the undergraduate course catalog (see archived catalogs for previous years).
  • International upperclassmen: Mentor new international students
  • Check all of your degree requirements
  • Join The Daily Athenaeum or WWVU-FM staff to learn how to publish a newspaper, write articles, create radio shows, and report news and sports
  • International students: Meet one-on-one with an immigration adviser
  • Earn at least 15 credits per semester

The Mountaineer Experience

Clubs, sports and leadership roles will make your résumé standout. We'll help you find the right ones for your goals. During your fourth year you should:

  • Attend a football game
  • Attend the Mountaineer Send-Off
  • Attend Spring Family Weekend with your family
  • International students: Participate in international social events
  • Sit in the Senior Spirit Section (Section 121) at the home football games

You're a citizen of the world, and your potential is endless with study abroad, volunteering and other experiences to add to your résumé. During your fourth year you should:

  • Be a reporter for The Daily Athenaeum or WWVU-FM
  • Complete a financial management skill development opportunity in student organizations
  • Develop fundraising skills in a student organization
  • Join a student organization
  • Reach out and volunteer in the Morgantown community

Health and Wellness

Eating right, staying well and working toward your fitness goals will keep you on track. During your fourth year you should:

  • Continue involvement with your club sport or intramural team or try a new one
  • Visit campus farmers market
  • Make a healthy smoothie with the Student Wellness Ambassador Team
  • Learn how to de-stress at chillFEST
  • Become a Well-being Coach for your peers

Career and Professional Development

You'll be prepared for internships, competitions and conferences — where you’ll make connections and gain vital experience to land the big offer. During your fourth year you should:

  • Participate in a practice job interview session
  • Sign up for an interview
  • Attend a career fair
  • International students: Explore optional practical training (12 to 29 months work experience in the U.S.)
  • Submit your resume to Career Services

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