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College of Applied Human Sciences: School of Sport Sciences

Coaching and Performance Science, BS

Coach with purpose. Lead with science. The Coaching and Performance Science program at WVU is one of the only kinesiology-based undergraduate programs nationwide with a direct focus on both coaching and performance science.

This major is a strong fit if you want to work with people of all ages and skill levels This major is a strong fit if you want to work with people of all ages and skill levels. You’ll build the skills to communicate clearly, motivate others, and help individuals reach their full potential. That could mean working with youth athletes, high-performance competitors, or individuals in tactical or recreational settings.

Graduates go on to coach in schools, support community and club programs, and lead training in athletic or wellness-based environments. You’ll be prepared to lead in athletic, tactical, or wellness-focused environments.

WVU’s Bachelor of Science in Coaching and Performance Science was ranked No. 8 in the nation by CollegeRank, based on salary potential, affordability, and program quality.

WVU is one of the first in the country to be accredited by the Council on Accreditation of Strength and Conditioning Education (CASCE). In alignment with CASCE standards, student enrollment, graduation rates, retention rates, CSCS pass rates, and graduate placement rates are publicly available here.

Your Degree Plan

Intro

Coach works on a drill with a football player

This program prepares you to lead others toward peak performance. You’ll develop the skills to coach, support, and motivate individuals in a variety of settings, including competitive sport, tactical training, military performance, and recreational programs.

The Coaching and Performance Science program blends cutting-edge sport movement science, performance training and professional development to prepare you for a career in coaching, sport, or tactical performance. You’ll build a strong foundation in theory and apply what you learn through hands-on coaching experiences in real-world settings.

CPS students develop three core areas of knowledge through a variety of learning experiences: interpersonal, professional, and intrapersonal. You’ll build the skills to lead, connect, and communicate with the people you coach. You’ll gain the technical expertise to design effective training programs and improve performance. And you’ll learn to reflect on your own coaching approach so you can keep growing and lead with confidence.

Tailor this major to your interests by focusing your coursework in one of these areas:

  • Coaching and Leadership

    Want to lead a team or run your own sport program? This emphasis helps you build a strong foundation in sport-specific skills, coaching science, and the leadership qualities needed to guide athletes and teams. You’ll sharpen your communication, management, and decision-making skills while applying what you learn in real coaching settings.

    Sample courses: Athletic Coaching Administration, Principles of Leadership

  • Strength and Conditioning

    of training, learn how to design programs, and coach others in and out of the weight room. You’ll also build skills in testing and evaluation through hands-on experience in our instructional performance lab. By the time you graduate, you’ll be prepared to sit for the Certified Strength and Conditioning Specialist (CSCS) exam.

    WVU’s Coaching and Performance Science program is one of the first in the country to be accredited by the Council on Accreditation of Strength and Conditioning Education (CASCE) so you can have confidence that your degree meets the highest professional standards in the field.

    Sample courses: Sport Specific Strength and Conditioning, Strength and Conditioning Coaching Techniques

Take advantage of special options related to this major:

The WVU Difference

What sets this program apart from its competitors?

Rankings
  • Ranked
    8th
    CollegeRank's Best Bachelor's in Coaching (2021)
  • WVU is among the first programs to be accredited by the Council on Accreditation of Strength and Conditioning Education.
  • The curriculum is built around the long-term athlete development model and is flexible enough to prepare you for graduate school or a career in the evolving world of athletics and recreation.
  • Opportunities to work with faculty who are internationally recognized in their field.
  • Independent study available with the Center for Applied Coaching and Sport Sciences.
  • Hands-on learning experiences available with faculty, WVU Athletics, and athletes of all developmental levels including youth, interscholastic, collegiate, professional and master levels.
  • Opportunities to earn professional certifications built into the curriculum, making graduates more marketable within the industry.
  • The Army is hiring strength coaches to improve the individual readiness of soldiers as part of their Holistic Health and Fitness or H2F.
  • The WVU School of Sport Sciences was recently recognized as one of the best in the country by Newsweek.
Scholarships

93% of WVU freshmen receive grants or scholarships (2023-24).

Learn more

Learn by Doing

Learning happens outside the classroom. Get involved.

Coaches of tomorrow will be applied and evidence-based professionals. You will participate in an active research and learning process throughout your time in our undergraduate program. As you explore the art and science of coaching, you are engaged within the community practicing and applying their developing knowledge and skills. Experiential learning opportunities include:

  • coaching a sports team,
  • interviewing a coach,
  • observing a scholastic or collegiate sports practice or
  • actively reflecting on a community.

Recent graduates and current students have completed coaching internships in the following settings:

  • Youth sport organizations
  • Collegiate sport programs
  • Middle and high school athletics
  • Special Olympics or other programs for persons with disabilities
  • Health, wellness and fitness facilities
  • Campus recreation
  • Intramural and club sports
  • Strength and conditioning programs
  • U.S. Military bases as part of their Performance Teams

Attending college will prepare you for many things. The Coaching and Performance Science major will give you the following skills:

  • Interpersonal and intrapersonal skills necessary for quality teaching and leadership
  • Strength and conditioning skills
  • Teaching skills

Live, study and pursue outside-the-classroom learning in a residence hall community that shares your interests:

Outside of the Evansdale Crossing building.

What you learn outside of the classroom is just as important as what you learn during class. We’ll help you follow your curiosity.

Careers and Outcomes

How does this degree prepare students for a career?

Fitness and Wellness Coordinators

Manage or coordinate fitness and wellness programs and services. Manage and train staff of wellness specialists, health educators, or fitness instructors.

Has a Bright Outlook

Median Salary: $61,340

Possible job titles include: Fitness and Wellness Coordinator, Fitness and Wellness Director, Fitness Coordinator, Fitness Director.

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Health Specialties Teachers, Postsecondary

Teach courses in health specialties, in fields such as dentistry, laboratory technology, medicine, pharmacy, public health, therapy, and veterinary medicine.

Has a Bright Outlook , May require a Graduate Degree

Median Salary: $105,620

Possible job titles include: Assistant Professor, Associate Professor, Clinical Professor, Professor.

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Recreation and Fitness Studies Teachers, Postsecondary

Teach courses pertaining to recreation, leisure, and fitness studies, including exercise physiology and facilities management. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

May require a Graduate Degree

Median Salary: $75,890

Possible job titles include: Health and Physical Education Professor (HPE Professor), Instructor, Physical Education Professor (PE Professor), Professor.

Explore Career

Coaches and Scouts

Instruct or coach groups or individuals in the fundamentals of sports for the primary purpose of competition. Demonstrate techniques and methods of participation. May evaluate athletes' strengths and weaknesses as possible recruits or to improve the athletes' technique to prepare them for competition. Those required to hold teaching certifications should be reported in the appropriate teaching category.

Has a Bright Outlook

Median Salary: $45,920

Possible job titles include: Basketball Coach, Coach, Football Coach, Track and Field Coach.

Explore Career

Umpires, Referees, and Other Sports Officials

Officiate at competitive athletic or sporting events. Detect infractions of rules and decide penalties according to established regulations. Includes all sporting officials, referees, and competition judges.

Has a Bright Outlook

Median Salary: $38,820

Possible job titles include: Horse Show Judge, Major League Baseball Umpire (MLB Umpire), Referee, Sports Official.

Explore Career

Scouting and Videography

Suggested WVU Minors for students seeking this career:

Suggested Experiences and Résumé Builders
  • Experience with Adobe Premiere Pro and After Effects
  • Student manager for athletics using computer and video system or keeping stats

Sport Coach

Suggested WVU Minors for students seeking this career:

Required Certifications for this career
  • WVSSAC coaching certification (for any WV public school coaching position)
  • National Nutrition Certification Program (NNCP)

Strength and Conditioning Coach

Suggested WVU Minors for students seeking this career:

Required Certifications for this career
  • Certified Strength Conditioning Specialist (CSCS)

Applied Sport Scientist

Suggested WVU Minors for students seeking this career:

Required Certifications for this career
  • Certified Strength Conditioning Specialist (CSCS)
  • National Nutrition Certification Program (NNCP)
Suggested Experiences and Résumé Builders
  • Fitness center
  • High school or college weight rooms

Equipment/Facilities Manager

Suggested WVU Minors for students seeking this career:

Required Certifications for this career
  • Athletic Equipment Managers Association (AEMA)
Suggested Experiences and Résumé Builders
  • Equipment manager for athletic program

Recreation/Sports Director

Suggested WVU Minors for students seeking this career:

Required Certifications for this career
  • Certified Adaptive Recreation and Sports Specialist (CARSS)
  • Aquatic Facility Operator (AFO)
Suggested Experiences and Résumé Builders
  • Referee for WVU intramurals
  • Employment with WVU Student Recreation Center or any community recreation program

Kinesiology

Kinesiology focuses on the biological, developmental, social and behavioral bases of physical activity, recreation, sport and human performance. People with degrees in kinesiology typically specialize in one of several fields, including exercise physiology; sport and exercise psychology; motor behavior and control; history and philosophy of sport and exercise; biomechanics; sports and exercise sociology; physical education; recreation and leisure studies; and ergonomics.

MS, Data Analytics

Data analytics is the process of examining data sets to draw conclusions about the information they contain, increasingly with the aid of specialized systems and software. Data analysis establishes the goal of discovering useful material, supporting conclusions and decision-making within the sports industry.

MS, Exercise Science/Exercise Physiology

Exercise physiology is a discipline which studies the body's responses to physical activity as well as how the body adapts to physical activity over time. Exercise physiologists are responsible for conditioning clients to higher levels of physical fitness and improved health, while staying tuned into safety issues that can be associated with single session exercise.

MS, Sport Coaching

Sport Coaching advances one’s knowledge, skills and philosophies of practicing sport coaches. Areas of study typically include mental preparation and performance in sport, nutrition and conditioning for athletes, sport ethics, skill development and analysis, administration and critical reflection.

MS, Sport Management

Sport management involves any combination of skills related to planning, organizing, directing, controlling, budgeting, leading and evaluating within the context of an organization or department whose primary product or service is related to sport or physical activity.

Meet Your Community

The Coaching and Performance Science family will inspire and support you.

Places and Spaces

Learn about all of the places and spaces you'll learn in.

Coaching Kids on the Rec Fields

Center for Applied Coaching and Sport Sciences

  • Undergraduate and graduate independent study opportunities are available with the Center for Applied Coaching and Sport Sciences project. (Honors projects encouraged)
  • Students have an opportunity to get involved in Center research projects with faculty and fellow students
Explore the Center for Applied Coaching and Sport Sciences
  • Virtual Tour
    It's the next-best thing to being here – you can virtually tour residence halls and the WVU Morgantown Campus.
  • Student Life
    You will have it all here — epic traditions, quality academics and a supportive community that feels like home.
  • Visit
    Experience WVU in person and start imagining life as a Mountaineer!

Admission Requirements

To be admitted to WVU's Coaching and Performance Science major, first-time freshmen must meet WVU's first-time freshman admission requirements. Interested in transferring? Review the transfer admission requirements.

Tuition and Aid

How much does Coaching and Performance Science at WVU cost? And how can you save?

Tuition and Fees

Estimated rates are available on our tuition website. Anyone who is not a current West Virginia resident, including international students, will be charged non-resident rates.

View Tuition and Fees

Scholarships

Estimate your eligibility for merit scholarships at WVU Morgantown.

Find Scholarships

Net Price Calculator

Estimate your cost of attendance and eligibility for financial aid and scholarships at any WVU System campus.

Visit the Net Price Calculator

Ways to Save

Here are a few ways for you to save on the cost of attending WVU in addition to university scholarships.

Financial Aid

The most important step toward funding your future with financial aid for the Coaching and Performance Science major is submitting the Free Application for Federal Student Aid, or FAFSA.

How to Complete the FAFSA

Ohio Tuition Reciprocity

As the result of a special agreement, students from Ohio who are fully admitted to Coaching and Performance Science can enroll at WVU and pay in-state tuition rates. Students must be admitted to both the University and this major.

Learn More

Start at Another WVU Campus

In addition to our transfer articulation agreements, you can start your career with WVU at another campus and transfer to WVU Morgantown.

Transfer Articulation Agreements

To simplify the transfer process, we have formal agreements with certain institutions. These agreements outline the courses you should take to prepare for transferring to WVU.

Review the full list of transfer articulation agreements to see if your institution is listed.

Learn How to Transfer Course Credits

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