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College of Applied Human Sciences: School of Sport Sciences

Sport Management, BS

Turn your passion for sports into a profession that powers the industry. WVU’s Sport Management program prepares you to lead on the administrative, commercial, and operational side of one of the fastest-growing industries in the country.

You’ll build knowledge across core areas like sport marketing and finance, leadership and management, and facilities and event operations. Courses combine classroom learning with real-world case studies and projects that sharpen your critical thinking and problem-solving skills. Professional development is integrated throughout the program to help you build the tools, experiences, and connections needed to succeed in a variety of professional positions in the sport industry.

Graduates can tap into a vast and accomplished nationwide alumni network that offers support, mentorship, and professional connections. Our alumni go on to work in areas such as sales, marketing, fan relations, sponsorship, fundraising, communications, intercollegiate and interscholastic athletics, community recreation, city parks and recreation departments, and sporting goods and marketing companies. Some choose to continue their education through graduate programs in sport management, business administration, or law.

Save time and money — and boost your credentials — with our four-year Accelerated Bachelor’s/Master’s Degree Program.

Your Degree Plan

Intro

Students operating scoreboard in basketball training center

The sport industry is growing rapidly and needs professionals who are ready to lead. Through a combination of industry-focused coursework, applied learning, and professional development, this program gives you the skills and experiences to thrive in the field.

You’ll learn how to navigate the complexities of the sport industry through academic preparation and hands-on experiences.

Foundational Courses
The undergraduate Sport Management program requires students to take courses in varied content areas to prepare them for major coursework. Foundational course content includes marketing, management, public relations, media and society, communications, accounting, economics and computer science.

After completing some foundational coursework, students proceed into sport management-specific classes to learn how to apply this fundamental knowledge to various industry-related contexts, such as intercollegiate, professional or grassroots sport.

In addition, students can choose a minor pertaining to their special interest. Popular minors include business, sport communication, advertising, entertainment media, event planning, public relations, and strategic social media.

Professional Courses
Students are required to engage in at least one 3-credit professional field experience. This internship is flexible allowing students to complete it in any term, in any facet of sport management, anywhere in the world. It provides real-world, hands-on experience in the industry and ultimately sets our graduates apart from their peers at other institutions.

Take advantage of special options related to this major:

The WVU Difference

What sets this program apart from its competitors?

  • 100% placement rate in professional internships.
  • Curriculum allows for the addition of minor areas of study to help students specialize within their program.
  • Students are provided ample professional development opportunities with trips to meet industry professionals, tour athletics facilities and receive exposure to multiple areas of business in sports organizations.
  • Diverse and experienced faculty with sport-industry experience provide a wide network of access to sport management professionals.
  • Strong partnerships and collaboration with WVU Athletics and local minor league baseball team.
  • Student-led Sport Management Club.
  • Accelerated bachelor's to master's option (earn both degrees in four years).
  • The WVU School of Sport Sciences was recently recognized as one of the best in the country by Newsweek.
  • Formal and informal networking opportunities, including an annual speaker series featuring WVU’s strong and vast alumni community in the sport industry.
  • The College of Applied Human Sciences awards nearly $500,000 in scholarships to students each year.
  • Spend a semester abroad in the Netherlands through our partnership with The Hague University of Applied Sciences. Or, join faculty-led trips over the summer to explore the global sport industry in places like Canada, Brazil, the Dominican Republic, and Spain.
Scholarships

93% of WVU freshmen receive grants or scholarships (2023-24).

Learn more

Learn by Doing

Learning happens outside the classroom. Get involved.

Research
Many courses include research projects that challenge you to explore real and specific issues in the sport industry and develop thoughtful, evidence-based analysis. Depending on the course, some projects may involve more in-depth analysis in areas such as business or finance, allowing you to engage with complex issues facing the industry.

You’ll also have opportunities to present your work at college and university research events. These experiences help you showcase your work beyond the classroom.

Hands-on Experience
The Sport Management program helps you build your resume through meaningful, real-world experiences. More than half of your courses include experiential learning, allowing you to to address current issues in the real world. You’re also encouraged to participate in campus organizations and events to practice skills in the classroom such as marketing, budgeting, pulic speaking, and more.

To support your learning, you’ll receive free access to Sports Business Journal, a leading publication that covers the business side of the sport industry.

You’ll also complete a required internship worth at least three credit hours. Internships are based on your interests and have included placements with WVU Athletics, local businesses, and professional sport organizations.

Connect with other students who share your academic interests as a member of:

View all of the student organizations you can join.

Sport Management students have unlimited options for internships. Many gain hands-on experience across multiple departments within WVU’s Division I athletic program, including marketing, fundraising, operations, and communications. Others choose to intern with professional sport organizations in nearby cities such as Pittsburgh, Baltimore, and Washington, D.C. Morgantown also offers a strong recreational and fitness market, creating additional opportunities close to campus. Students are encouraged to pursue practical experiences that align with their interests and support their career goals.

Attending college will prepare you for many things. The Sport Management major will give you the following skills:

  • Leadership and team management
  • Strategic planning
  • Communication and public relations
  • Event and facility management
  • Understanding of analytics and technology use
  • Ethical decision making

Live, study and pursue outside-the-classroom learning in a residence hall community that shares your interests:

Outside of the Evansdale Crossing building.

What you learn outside of the classroom is just as important as what you learn during class. We’ll help you follow your curiosity.

Careers and Outcomes

How does this degree prepare students for a career?

General and Operations Managers

Plan, direct, or coordinate the operations of public or private sector organizations, overseeing multiple departments or locations. Duties and responsibilities include formulating policies, managing daily operations, and planning the use of materials and human resources, but are too diverse and general in nature to be classified in any one functional area of management or administration, such as personnel, purchasing, or administrative services. Usually manage through subordinate supervisors. Excludes First-Line Supervisors.

Has a Bright Outlook

Median Salary: $102,950

Possible job titles include: General Manager (GM), Operations Director, Operations Manager, Store Manager.

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Marketing Managers

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Has a Bright Outlook

Median Salary: $161,030

Possible job titles include: Brand Manager, Business Development Manager, Marketing Director, Marketing Manager.

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Public Relations Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.

Has a Bright Outlook

Median Salary: $138,520

Possible job titles include: Communications Director, Community Relations Director, Public Affairs Director, Public Relations Director (PR Director).

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Compliance Managers

Plan, direct, or coordinate activities of an organization to ensure compliance with ethical or regulatory standards.

Has a Bright Outlook

Median Salary: $136,550

Possible job titles include: Compliance Director, Compliance Manager, Environmental Manager, Environmental Program Manager.

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Recreation and Fitness Studies Teachers, Postsecondary

Teach courses pertaining to recreation, leisure, and fitness studies, including exercise physiology and facilities management. Includes both teachers primarily engaged in teaching and those who do a combination of teaching and research.

May require a Graduate Degree

Median Salary: $75,890

Possible job titles include: Health and Physical Education Professor (HPE Professor), Instructor, Physical Education Professor (PE Professor), Professor.

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Coaches and Scouts

Instruct or coach groups or individuals in the fundamentals of sports for the primary purpose of competition. Demonstrate techniques and methods of participation. May evaluate athletes' strengths and weaknesses as possible recruits or to improve the athletes' technique to prepare them for competition. Those required to hold teaching certifications should be reported in the appropriate teaching category.

Has a Bright Outlook

Median Salary: $45,920

Possible job titles include: Basketball Coach, Coach, Football Coach, Track and Field Coach.

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Umpires, Referees, and Other Sports Officials

Officiate at competitive athletic or sporting events. Detect infractions of rules and decide penalties according to established regulations. Includes all sporting officials, referees, and competition judges.

Has a Bright Outlook

Median Salary: $38,820

Possible job titles include: Horse Show Judge, Major League Baseball Umpire (MLB Umpire), Referee, Sports Official.

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Public Relations Specialists

Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.

Has a Bright Outlook

Median Salary: $69,780

Possible job titles include: Communications Specialist, Public Affairs Specialist, Public Information Officer, Public Relations Specialist (PR Specialist).

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Where our grads are studying and working

Graduate/professional school placements

  • Sport Management
  • Business Administration
  • Law

Sample employers/job titles of graduates

  • Houston Astros, baseball operations coordinator
  • Boston Bruins, fan relations representative
  • University of Nevada, assistant equipment manager
  • Villanova University Athletics, marketing and events coordinator
  • Red Bulls, suite sales manager
  • The Walt Disney Company, guest services assistant
  • University of Washington, assistant director of events
  • Philadelphia Eagles, stadium operations support coordinator
  • Sacramento Kings, ticket sales and services account executive
  • Philadelphia Eagles, premium tickets coordinator
  • Philadelphia Soul, account manager
  • Baltimore Ravens, stadium operations
  • University of Nevada, assistant equipment manager
  • North Dakota State University, director of event operations
  • Villanova University Athletics, coordinator of marketing and events
  • University of Washington, assistant director of events
  • WVU, football video manager
  • WVU, director of Mountaineer hospitality
  • Ole Miss Athletics, media and public relations
  • Sacramento Kings Premium Services, suite and loft account manager
  • Philadelphia Eagles, premium ticket operations coordinator
  • San Jose Sharks, account executive
  • Denver Outlaws, corporate partnerships coordinator

Further your education

Keep going right here at WVU. Consider these graduate programs:

Meet Your Community

The Sport Management family will inspire and support you.

Places and Spaces

Learn about all of the places and spaces you'll learn in.

Facility - Applied Human Sciences - DSC1369-X5

Applied Human Sciences Building

Located next to the WVU Rec Center and adjacent to turf fields on the Evansdale part of campus, the Applied Human Sciences Building features modern classrooms, collaborative spaces, all faculty offices, and a fitness training room. It offers a dynamic environment for learning, research, and professional preparation.

Facility - Baseball Biomechanics Center

Baseball Biomechanics Center

The WVU Baseball Biomechanics and Performance Center, created through a lead gift from alumnus Ken Kendrick, is a cutting-edge facility equipped with advanced tools like Trackman, force plates, and motion capture systems. Through a direct partnership with the School of Sport Sciences, students benefit from access to the center for hands-on learning, research, and professional preparation in sport performance and biomechanics.

  • Virtual Tour
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  • Student Life
    You will have it all here — epic traditions, quality academics and a supportive community that feels like home.
  • Visit
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Admission Requirements

To be admitted to WVU's Sport Management major, first-time freshmen must meet WVU's first-time freshman admission requirements. Interested in transferring? Review the transfer admission requirements.

Tuition and Aid

How much does Sport Management at WVU cost? And how can you save?

Tuition and Fees

Estimated rates are available on our tuition website. Anyone who is not a current West Virginia resident, including international students, will be charged non-resident rates.

View Tuition and Fees

Scholarships

Estimate your eligibility for merit scholarships at WVU Morgantown.

Find Scholarships

Net Price Calculator

Estimate your cost of attendance and eligibility for financial aid and scholarships at any WVU System campus.

Visit the Net Price Calculator

Ways to Save

Here are a few ways for you to save on the cost of attending WVU in addition to university scholarships.

Financial Aid

The most important step toward funding your future with financial aid for the Sport Management major is submitting the Free Application for Federal Student Aid, or FAFSA.

How to Complete the FAFSA

Ohio Tuition Reciprocity

As the result of a special agreement, students from Ohio who are fully admitted to Sport Management can enroll at WVU and pay in-state tuition rates. Students must be admitted to both the University and this major.

Learn More

Start at Another WVU Campus

In addition to our transfer articulation agreements, you can start your career with WVU at another campus and transfer to WVU Morgantown.

Transfer Articulation Agreements

To simplify the transfer process, we have formal agreements with certain institutions. These agreements outline the courses you should take to prepare for transferring to WVU.

Review the full list of transfer articulation agreements to see if your institution is listed.

Learn How to Transfer Course Credits

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